DQE stepping up with Corporate Social Responsibility activities

DQ Smile Foundation is a non-profit CSR (Corporate Social Responsibility) initiative of DQ Entertainment (International) Limited, Hyderabad, driven by the philosophy ‘Happiest people are not those who get more, but those who give more‘. DQE endeavors to make a positive contribution to the underprivileged and economically poor communities, by supporting a wide range of socio-economic, educational and health initiatives.

DQ Smile Foundation acknowledges the urgent need to overcome a serious shortage in availability of blood by creating awareness on Blood Donation and encouraging blood donation. As part of their CSR activity at DQE , DQ Smile Foundation along with Gene Blood Bank, HyderaPreviewbad organized a Blood Donation Camp at DQ Entertainment (International) Limited on 19th and 22nd February 2010 from 10 am - 5 pm at their locations in Hitech City & Banjara Hills. The overwhelming response from almost 200 donors made the camp a huge success.

Mr.Hatim Adenwala
(Sr. Vice President - Human Resource)

Hatim Adenwala on behalf of DQ Smile Foundation said "We look forward to being involved in many such programs in the future. The enthusiasm of our associates was evident while participating in this program and reiterates the deep sense of responsibility that DQ Entertainment instills in our associates towards society".

DQ had also been associated with the Lion‘s Club, Hyderabad and conducted a camp in association with xx chapter of The Lion‘s Club in September, 2009.

A Team from DQE visited The Home for the Aged, Musheerabad on 25th Feb 2010 as part of its CSR activities. This visit was initiated by DQE Smile Foundation. During the visit, donation was made in cash and kind by associates of DQ.

The Home for the Aged in Musheerabad was founded in 1903, and is run by Little Sisters of the Poor, with an objective to provide a home, care and shelter to the aged, the poor of every caste and creed without discrimination. Provision of food, medical care, clothing, and most important, love and a sense of belonging, go towards making the last years of the lives of the aged residents happier and more comfortable. The Home has no grants of its own and is run with the help that is given by the public charity.

In order to help the Home, DQE Associates donated old clothes and provisions like rice, dals, sugar, tea powder, vermicelli, salt, noodles, tomato sauce, juices, jam, cooking oil etc. A team from DQE - Lakshminarayana, Nagaprasad, Desiree Koolhaas and Sheela Sirish volunteered to deposit the donations at The Home. The Team went around the Home, met some of the inmates and spoke to them about their lives. At the end of the trip, the Team was glad that DQE was able to contribute, even though in a small way, something back to the society.