| 22 February 2011 04:45 PM |
BY FARHATNAZ ANSARI |
Clare Wise, Executive VP-International Production, NBC Universal Pictures , Vikram Malhotra, CEO, Viacom 18 Motion Pictures, Shailesh Rao, MD Google India, Siddharth Roy Kapur, CEO, UTV Motion Picture, Colin Burrows, MD, Special Treats(UK), will discuss Marketing, Distribution & Other Innovative Trends in Films at FICCI FRAMES 2011.
Under-rated films often acquire that status as they are unable to realize their true box-office potential. Now, let‘s imagine what the ROI of an under-rated film would have been if it had its marketing strategy right. Marketing & Distribution in films is unimaginably complex. Sometimes a great marketing hook comes from the content while at other times a good story just doesn‘t get its marketing & communication right. So this complex subject of marketing deserves to be addressed by the czars.
Also Executive Vice President and Co-General Manager of Intel Corporation‘s Intel Architecture Group (IAG), David Perlmutter is enriching FRAMES through his keynote address on the 23rd of March, 2011 in Mumbai. In his address, he would be discussing how technology is changing the shape of the media and entertainment industry and adding new dimensions to it.
Perlmutter is responsible for architecting, developing, and marketing Intel‘s platform solutions for all computing segments including data centres, desktops, laptops, netbooks/ nettops, handhelds, embedded devices, and consumer electronics. As co-general manager, his focus is on product development and architecture technology decisions across microprocessors, chipsets, system-on-a-chip (SOC), communications and graphics.
Be a part of this session at FICCI FRAMES 2011 which sets the vision for the next decade by "Unlocking profitability for the Media & Entertainment Industry" in a three day long global convention from 23 -25 March 2011 at Hotel Renaissance, Mumbai. Covering the entire gamut of Media & Entertainment like Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, Visual Effects, etc, FRAMES provides a unique platform for interaction with national as well as global leaders.
Major attractions of FRAMES 2011 are Country Specific delegations, Structured One-on-One Business Meetings, FICCI-NASSCOM Game developers‘ Conference, Technology Showcase, Dedicated Exhibition Space, BEST ANIMATED FRAMES (BAF) Awards, and Innovative Workshops and Master classes.
For conference agenda, visit www.ficci-frames.co
